“Webtrends” – the name itself feels more ‘90s than an episode of ‘Friends’. Founded in 1993, the company invented web analytics. My job was to bring the brand into the 21st century. Using the DNA of the company – data and data experts – dazzling infographics were born and thought-leadership bylines in top tech media were placed. Add a brush-up of Webtrends’ social media and, voila, a proven 100% lift in coverage in just under one year. And double the number of Twitter followers and Facebook fans, too!