In 2007, Syntax-Brillian acquired Vivitar – a well-recognized, 70 year old camera brand that sorely needed a makeover.  I was involved in all facets of the resuscitation of this classic brand, including drafting web and marketing copy, directing product PR and consulting on new branding design.  Internationally, I managed a London-based PR vendor to re-launch the Vivitar brand in the UK.  UK media placements included The Daily Telegraph (UK), The Sun (UK) and many others.