New TV brands aren’t born every day – or every decade for that matter.  Mission: launch Olevia HDTV brand.  I helped create a marketing partnership with ESPN that featured the Olevia brand on broadcast, print, radio, event and online executions.  I also managed product PR for Olevia, including coordinating media at CES.  As a result of the ESPN campaign and media relations, Olevia brand awareness among males 18-49 increased by 347%.